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PURIFYING Shampoo

$36.00

Shampoo for scalps with dry or greasy dandruff. Clarifying and detoxifying, Purifying Shampoo fights microbial attacks and dandruff, establishing a healthy environment for hair growth.

All In One Milk (Travel)

$22.00

Lightweight OI All In One Milk is a multi-function leave-in spray treatment that softens, detangles, controls frizz and protects the hair from heat.

Pasta & Love Styling Paste

$31.00

Workable styling paste for flexible and versatile styles. Gives a textured effect and medium hold, ideal for a controlled look with a natural finish. Maintains natural shine and movement, without sticky residue.

Pasta & Love Medium Hold Fiber Cream

$27.00

Easy to use styling cream for all short and medium hair types. Provides a medium hold, excellent pliability, and a natural satin like shine. The hair is left with a touchable and flexible movement and the hairstyle can be reworked without creating visible residues. The product is formulated to create a fibrous texturizing effect with resins, to give elasticity to the hair.

Winner, Robb Report Grooming Awards, Best Hair Product 2023 

Alchemic Conditioner (Silver)

$37.00

Color-enhancing purple conditioner for platinum and cool blonde tones. Alchemic Conditioner Silver intensifies and illuminates these natural or colored blonde shades.

Alchemic Shampoo (Silver)

$34.00

Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.

This is an Invisible Serum

$26.00

Leave-in serum for soft texture and flexible control. This Is An Invisible Serum creates a casual, tousled, satiny and lived-in look with anti-frizz effects.

Winner, TODAY.com Beauty Awards, Best Hair Serums 2023 

This is a Curl Building Serum

$32.00

Leave-in serum for creating defined, bouncy curls. This Is A Curl-Building Serum adds elasticity and shine to curls, blocking frizz and humidity.

This is a Texturizing Serum

$28.00

Hair serum that lets you achieve a texturizing effect without giving up softness or workability. It’s the perfect choice for creating body, structure and shape while you blow-dry.

This is an Oil Non Oil

$32.00

A light oil for natural-looking and hydrated texture. This Is An Oil Non Oil adds structure and definition to hair, smoothing frizz without leaving any residue. Winner Best Beauty Buys, INSTYLE.

Medium Hold Hair Modeling Gel

$30.00

For great definition without the stiffness. Our medium hold defining gel gives body and elasticity to curls, dries quickly and eliminates frizz.

This is a Sea Salt Spray

$32.00

This sea spray is perfect to give your hair a tousled, beachy, full-bodied look. A little goes a long way, perfect to bring out those natural waves.

This is a Relaxing Moisturizing Fluid

$30.00

For creating a perfectly straight-haired look. This straightening balm adds shine, eliminates frizz, and protects against heat damage and humidity.

This is a Medium Hold Pliable Paste

$32.00

For controlled, versatile styling with a natural finish. This Is A Medium-Hold Pliable Paste maintains the natural shine and movement of hair, never leaving it stiff or sticky.

This is a Strong Hold Cream Gel

$30.00

For creating structure and definition on short hair styles. This strong hold gel is quick-drying, residue-free and workable.

This is a Dry Texturizer

$41.00

For piecey, defined texture and hold. Dry Texturizing Spray gives the hair an instant full-bodied and tousled look without weighing it down.

This is a Curl Moisturizing Mousse

$35.00

Add hydration and define your curls with our curl defining mousse. Keep the curl bouncy and nourished without the added frizz.

This is a Volume Boosting Mousse

$35.00

For adding airy volume to any type of hair. This Is A Volume-Boosting Mousse is creamy with a snow-like texture, perfect for giving your hair light and natural-looking body.

This is a Shimmering Mist

$38.00

Glossy mist for shiny and velvety hair, adding shine and fighting frizz without weighing hair down.

This is an Invisible Dry Shampoo

$37.00

Waterless style extender that cleanses the hair, thus adding volume without any residue. It absorbs oil and impurities leaving behind a soft and natural finish. It helps to prolong the duration of the blow-dry by delaying the time of washing.

This is an Extra Strong Hairspray

$42.00

For styles that hold up against humidity, time and movement. This Is An Extra Strong Hairspray locks hair into place for as long as need be, without leaving residue or stickiness.

This is a Strong Hairspray

$42.00

Invisible strong hold hairspray gives the hair humidity-resistant structure without weighing it down. Easy to work with and wash out.

This Is A Medium Hairspray

$42.00

For long-lasting styles. This Is A Medium Hairspray eliminates frizz, adds structure and provides hold without leaving residue. It is easy to work with and brush out.

This is a Perfecting Hairspray

$42.00

Invisible strong hold hairspray characterized by an ultra-fine mist. It dries quickly, resists humidity and preserves the natural movement of the hair.

REPLUMPING Hair Filler Superactive Leave-In

$51.00

Leave-in treatment. It compacts, invigorates and replumps the structure of hair that leaves it looking full and shiny. It enables the styling to last longer with a lasting anti-humidity effect.

REPLUMPING Conditioner

$36.00

Formulated to untangle, compact and give renewed elasticity to the hair. The selected active ingredients moisturize and protect the hair structure.

REPLUMPING Shampoo

$36.00

This replumping shampoo creates a full-bodied foam that cleanses gently without changing hair structure.The formula gives elasticity, hydration and protection.

WELLBEING Conditioner

$36.00

Formulated to untangle and moisturize the hair making it soft and silky.

WELLBEING Shampoo

$36.00

Light shampoo enriched with extracts and proteins with moisturizing, protective and anti-oxidant properties.Its full-bodied and rich foam cleanses without attacking and changing the hair structure.

CALMING Superactive

$42.00

It immediately relieves irritation and carries out an effective and long-lasting soothing action. Immediate relief and tonic, full and soothed scalp.

CALMING Shampoo

$36.00

It cleanses gently, it soothes and calms sensitive and sensitised scalp.

PURIFYING Gel

$36.00

For purifying dandruff-prone scalps. Antifungal and antibacterial Purifying Gel keeps the scalp clean and healthy.

DETOXIFYING Scrub Shampoo

$36.00

Detoxifying shampoo with gentle surfactants and scrub particles. It gently, but deeply cleanses the scalp protecting it from free radicals.

REBALANCING Shampoo

$36.00

Balancing shampoo formula to combat excess sebum production. It fights against sebum hyper-production and keeps the scalp clean.

RENEWING Conditioning Treatment

$42.00

It nourishes, moisturizes and promotes the well-being of scalp and hair. It stimulates scalp and hair, making the hair fiber healthy, firm and shiny without weighing the hair down.

RENEWING Shampoo

$36.00

Gentle shampoo that helps maintain the well-being of scalp and hair. The Renewing system gives softer, shinier and full-bodied hair.

NOURISHING Keratin Sealer

$35.00

Moisturizing spray to nourish, restructure and protect hair. Hair cuticles are sealed leaving hair shiny & soft. Visible results from first application.

NOURISHING Vegetarian Miracle Mask

$47.00

Extra moisturizing and nourishing mask for dull, thick or unruly hair. It deeply moisturizes the hair, making it soft, bright, easy to comb and reinforcing the structure.

NOURISHING Vegetarian Miracle Conditioner

$42.00

Balm suitable for unstructured and fragile hair. It deeply moisturizes the hair, making it soft, bright, easy to comb and reinforcing the structure.

NOURISHING Shampoo

$36.00

Nourishing Shampoo cleanses gently with a nourishing action without changing the hair structure. The creamy texture creates a full bodied foam that leaves the hair soft and well conditioned.

ENERGIZING Gel

$36.00

It gives strength and body to fine and stressed hair with a revitalizing cosmetic effect.
It moisturizes and invigorate the hair creating a light styling effect.
It has a balancing action on the scalp.

ENERGIZING Thickening Tonic

$47.00

Leave-in tonic to increase the diameter of the hair fiber, expanding it from the very first application. Hair looks shiny and full bodied, but not weighed down. Regenerates and invigorates the scalp.

ENERGIZING Seasonal Superactive

$58.00

Regenerating serum recommended for hair loss due to stress and seasonal factors, and also as a preventive treatment. It reduces hair loss and improves hair density and body.

ENERGIZING Superactive

$62.00

Serum for hair loss due to androgenetic factors. Its formula improves the scalp tone, controls the hyper-production of sebum, and reduces the hair loss improving hair density.

ENERGIZING Shampoo

$36.00

Energizing shampoo that gently cleanses the hair, giving a feeling of energy, vigor, and well-being to the scalp. This stimulating and revitalizing shampoo is particularly suitable for fragile hair prone to falling out.

NOUNOU Hair Mask

$40.00

Repairing mask for bleached, permed or relaxed hair. It restores hydration and body to hair nourishing it in depth. Treated hair is silky, not weighed down.

NOUNOU Conditioner

$38.00

Conditioner for bleached, permed or relaxed hair. The formula moisturizes and nourishes hair in depth making it easy to untangle, soft and giving it body without weighing it down.

NOUNOU Shampoo

$34.00

Shampoo for bleached, permed or relaxed hair. The rich formula gently cleanses treated hair, giving it deep hydration and restoring its natural softness.

MOMO Hair Potion

$30.00

Light leave-on combing cream to boost hydration. Silky texture designed to moisturize all hair types. It makes hair soft and shiny without weighing it down.

MOMO Conditioner

$38.00

Conditioner for dry or dehydrated hair. Its moisturizing formula is designed to untangle the hair, hydrating it and leaving it soft and silky. Winner Grooming Awards, Esquire.

MOMO Shampoo

$34.00

Designed to gently cleanse dry or dehydrated hair, giving it a strong boost of hydration. Light shampoo with gel texture, characterised by a creamy foam.

MELU Hair Shield

$40.00

Ideal for protecting all types of hair from stress caused by straightener or blow dryer. The Melu spray effectively protects the hair from heat stresses.

MELU Conditioner

$38.00

Conditioner for long or damaged hair. The conditioning action moisturizes the hair, nourishes the ends and prevents their breakage. The light formula makes the hair smooth and soft without weighing it down.

MELU Shampoo

$34.00

Elasticizing anti-breakage shampoo for long or damaged hair. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse the hair, making it shiny and silky.

Minu Hair Serum

$30.00

Leave-on serum for all coloured hair types. The moisturizing formula is specific to protect the colour extending its duration and to give great shine.

MINU Hair Mask

$40.00

Mask for coloured hair. Its formula is designed to deeply nourish coloured hair, make it soft and silky, extending the duration of cosmetics colour. It does not weigh the hair down.

MINU Conditioner

$38.00

Illuminating and protective conditioner for coloured hair. Its formula gently detangles coloured hair making it soft and silky.

MINU Shampoo

$34.00

Shampoo specifically formulated for colored hair. The rich foam gently cleanses the hair, protecting the color and keeping it shiny for longer.

DEDE Hair Mist

$35.00

Light leave-in hair milk formulated to detangle hair. It moisturizes and remineralizes all types of hair without weighing it down. Ideal for frequent use.

DEDE Conditioner

$38.00

This conditioner’s moisturizing formulation is designed to untangle hair making it soft, without weighing it down. Ideal for medium fine and fine hair.

EDDY S

MASTER STYLIST/COLORIST
Eddy’s journey in the salon and fashion industry is truly remarkable. Starting his career at the age of 15 demonstrates his early passion and dedication to the craft. His decision to undergo training and development through prestigious academies such as Vidal Sassoon and Toni & Guy shows his commitment to honing his skills and learning from the best in the industry. Moving to London to pursue a career in fashion was a pivotal decision for Eddy, as it opened doors to opportunities with renowned brands and publications. Joining the Julian Watson Agency in Milan in 2017 marked the beginning of his own fashion career, where he had the privilege to work with prestigious brands like Gucci, Prada, Versace, Dolce & Gabbana, Jil Sander, Valentino, and many more. His collaborations with acclaimed photographers such as Luigi and Iango, Jordan Hamingway, and Juergen Teller, as well as his features in prominent magazines like Vogue, Vanity Fair, Harper’s Bazaar, Dazed, Interview, and Numero, speak volumes about his talent and creative vision. Eddy's decision to relocate to New York City in 2021 further illustrates his ambition and desire to explore new horizons in the fashion capital of the world. It's evident that Eddy’s journey is characterized by passion, talent, and a relentless pursuit of excellence in the realm of hair styling, coloring and cutting.

ARIELLE PEREZ

MASTER STYLIST
Training under Vickie’s wing straight out of school, Arielle worked her way from lead assistant to a well trained color artiste, specializing in balayage and lived in color. Her belief that “the tiniest detail can make all the difference” allows her to give each client the service they envisioned and more. The salon is her home away from home where she can paint and create surrounded by a staff whom she considers family.

GISELE ALAGO

APPRENTICE
Gisele has always loved playing with makeup and hair since she was a little girl and experimented with hair color and cutting on herself and others! She graduated from Arrojo Cosmetology and shortly after joined the Vidov team. Born and raised in New York City, she enjoys exploring the boroughs in her off time and learning from all of the stylists, honing in on her skills and training to become a Jane of all trades in the future (you can be great in all the things)!

GISELE ALAGO

APPRENTICE
Gisele has always loved playing with makeup and hair since she was a little girl and experimented with hair color and cutting on herself and others! She graduated from Arrojo Cosmetology and shortly after joined the Vidov team. Born and raised in New York City, she enjoys exploring the boroughs in her off time and learning from all of the stylists, honing in on her skills and training to become a Jane of all trades in the future (you can be great in all the things)!

LEXI

MASTER COLORIST/STYLIST
Born and raised in New York, Lexi’s passion for the industry began while assisting on the set of photo shoots in NYC. Upon graduating from Paul Mitchell the school, she went on to work for both Paul Mitchell and Aveda Salon before eventually opening her own salon in Florida & becoming an Educator for Davines. With 12 years of experience behind the chair, Lexi is a Masters of Balayage Certified stylist who specializes in Balayage hair color.

LEXI

MASTER COLORIST/STYLIST
Born and raised in New York, Lexi’s passion for the industry began while assisting on the set of photo shoots in NYC. Upon graduating from Paul Mitchell the school, she went on to work for both Paul Mitchell and Aveda Salon before eventually opening her own salon in Florida & becoming an Educator for Davines. With 12 years of experience behind the chair, Lexi is a Masters of Balayage Certified stylist who specializes in Balayage hair color.

JORDAN INMAN

MASTER COLORIST/STYLIST
Jordan Inman has been a hairdresser since 2011 spending the first four years of his career teaching the basics at Eric Fisher Academy in Wichita Kansas where he focused on haircuts and upstyling. In 2015 he moved to Nyc and spent the next three years as an apprentice in Soho learning all about blowouts, balayage, how to work all of the various curls to mention a few. Jordan was promoted to stylist in 2018. During his career he has worked with celebrities, on set, fashion week, and has been flown to destination events. Jordan is specialized in all hair textures and in finding the right cut and color to match a client's lifestyles.

JORDAN INMAN

MASTER COLORIST/STYLIST
Jordan Inman has been a hairdresser since 2011 spending the first four years of his career teaching the basics at Eric Fisher Academy in Wichita Kansas where he focused on haircuts and upstyling. In 2015 he moved to Nyc and spent the next three years as an apprentice in Soho learning all about blowouts, balayage, how to work all of the various curls to mention a few. Jordan was promoted to stylist in 2018. During his career he has worked with celebrities, on set, fashion week, and has been flown to destination events. Jordan is specialized in all hair textures and in finding the right cut and color to match a client's lifestyles.

DORCA PAYANO

APPRENTICE
Dorca has been with the Vidov Family from the original salon on Hudson street. She is responsible for the overall appearance of the salon as well as caring for all of our clients and giving everyone a memorable experience. Dorca is the heart of the salon and we are so lucky to have her.

DORCA PAYANO

APPRENTICE
Dorca has been with the Vidov Family from the original salon on Hudson street. She is responsible for the overall appearance of the salon as well as caring for all of our clients and giving everyone a memorable experience. Dorca is the heart of the salon and we are so lucky to have her.

NARISSA DATNARAIN

APPRENTICE
Narissa came from Florida to pursue her career in the beauty industry. She is well versed in all things beauty from Nails, Makeup to Hair. Narissa's goal is to specialize in color with emphasis on Fashion Colors.

NARISSA DATNARAIN

APPRENTICE
Narissa came from Florida to pursue her career in the beauty industry. She is well versed in all things beauty from Nails, Makeup to Hair. Narissa's goal is to specialize in color with emphasis on Fashion Colors.

JO WOHLTJEN

SALON MANAGER
From Luxury retail brands to high end beauty, Jo has spent twenty years as a leader for big names in the industries. Vidov West 14 is where he brings both worlds together infusing elevated guest experiences with an attention to detail.

JO WOHLTJEN

SALON MANAGER
From Luxury retail brands to high end beauty, Jo has spent twenty years as a leader for big names in the industries. Vidov West 14 is where he brings both worlds together infusing elevated guest experiences with an attention to detail.

HECTOR ALGARIN

APPRENTICE
Hector is fresh out of cosmetology school and has quickly become a fan favorite with the Vidov West client. He loves the editorial aspect of hair and continues to learn and grow in the industry in hopes to one day be his own beauty empire.

HECTOR ALGARIN

APPRENTICE
Hector is fresh out of cosmetology school and has quickly become a fan favorite with the Vidov West client. He loves the editorial aspect of hair and continues to learn and grow in the industry in hopes to one day be his own beauty empire.

SANIYE ANCHEA

SENIOR STYLIST/COLORIST
Saniye Anchea is a New York native and a veteran in the hair industry with 20 years under her belt. Her passion is creating natural, lived-in looks with both cut and color. Saniye also works extremely well with corrective colors and is committed to giving a memorable experience to anyone in her chair.

SANIYE ANCHEA

STYLIST
Saniye Bal is a New York native and a veteran in the hair industry with 20 years under her belt. Her passion is creating natural, lived-in looks with both cut and color. Saniye also works extremely well with corrective colors and is committed to giving a memorable experience to anyone in her chair.

MICHAEL BERGHELA

SENIOR STYLIST/COLORIST
Michael is a New York City-based stylist. Michael began his career sixteen years ago and since has worked with a celebrity clientele and partners with New York’s top modeling agencies. During his career, he has worked as a senior educator for hair color brands such as Matrix 5th Avenue and Paul Mitchell. Michael’s talents include blonding, and transformative hair extensions, and is an expert when cutting and coloring curly hair. Allow him to make your style aspirations come to life.

MICHAEL BERGHELA

SENIOR STYLIST/COLORIST
Michael is a New York City-based stylist. Michael began his career sixteen years ago and since has worked with a celebrity clientele and partners with New York’s top modeling agencies. During his career, he has worked as a senior educator for hair color brands such as Matrix 5th Avenue and Paul Mitchell. Michael’s talents include blonding, and transformative hair extensions, and is an expert when cutting and coloring curly hair. Allow him to make your style aspirations come to life.

SEBNA LEON

SENIOR STYLIST/COLORIST
Born and raised in Cuba, Sebna came to New York and has been working in the beauty industry for 16 years. She has mastered the mens haircut and a strong following. Sebna works with Texture, Color and enjoys all aspects of the industry.

SEBNA LEON

SENIOR STYLIST/COLORIST
Born and raised in Cuba, Sebna came to New York and has been working in the beauty industry for 16 years. She has mastered the mens haircut and a strong following. Sebna works with Texture, Color and enjoys all aspects of the industry.

JOHANNA PAYANO

BLOW OUT SPECIALIST
Johanna Payano has been with the Vidov family for close to 20 years. She started as an apprentice and worked side by side with both Olga and Vickie Vidov. Johanna has mastered the bombshell blowout and with that alone has built a loyal following.

JOHANNA PAYANO

BLOW OUT SPECIALIST
Johanna Payano has been with the Vidov family for close to 20 years. She started as an apprentice and worked side by side with both Olga and Vickie Vidov. Johanna has mastered the bombshell blowout and with that alone has built a loyal following.

LUIS MILLER

CREATIVE DIRECTOR
Luis loves everything about the hair and beauty industry, which is obvious to everyone who meets him. He loves making his clients look their best by highlighting their features through beautiful cuts and colors. He moved to New York City in 2010 to make his mark in the hair and beauty field, and he has been unstoppable since! His passion, Great Lengths extensions, certified in all application techniques (Thermal, Ultrasonic touch & Tape-ins) as well as an educator for the brand. Whether he is working on a celebrity or a business person, his charming personality, along with his natural talent, are what keep his clients coming back.

LUIS MILLER

CREATIVE DIRECTOR
Luis loves everything about the hair and beauty industry, which is obvious to everyone who meets him. He loves making his clients look their best by highlighting their features through beautiful cuts and colors. He moved to New York City in 2010 to make his mark in the hair and beauty field, and he has been unstoppable since! His passion, Great Lengths extensions, certified in all application techniques (Thermal, Ultrasonic touch & Tape-ins) as well as an educator for the brand. Whether he is working on a celebrity or a business person, his charming personality, along with his natural talent, are what keep his clients coming back.

SASHA LAVRYNETS

APPRENTICE
Sasha is from Brooklyn and joined Vidov West shortly after the pandemic. Sasha explored many new hobbies, and learning about hair was on top of the list. Training under our multitude of stylists, Sasha is consistently learning and being hands on, and has an extensive interest in hair extensions! She loves the environment of a hair salon and can’t imagine being anywhere else.

SASHA LAVRYNETS

APPRENTICE
Sasha is from Brooklyn and joined Vidov West shortly after the pandemic. Sasha explored many new hobbies, and learning about hair was on top of the list. Training under our multitude of stylists, Sasha is consistently learning and being hands on, and has an extensive interest in hair extensions! She loves the environment of a hair salon and can’t imagine being anywhere else.

GISELE ALAGO

APPRENTICE
Gisele has always loved playing with makeup and hair since she was a little girl and experimented with hair color and cutting on herself and others! She graduated from Arrojo Cosmetology and shortly after joined the Vidov team. Born and raised in New York City, she enjoys exploring the boroughs in her off time and learning from all of the stylists, honing in on her skills and training to become a Jane of all trades in the future (you can be great in all the things)!

GISELE ALAGO

APPRENTICE
Gisele has always loved playing with makeup and hair since she was a little girl and experimented with hair color and cutting on herself and others! She graduated from Arrojo Cosmetology and shortly after joined the Vidov team. Born and raised in New York City, she enjoys exploring the boroughs in her off time and learning from all of the stylists, honing in on her skills and training to become a Jane of all trades in the future (you can be great in all the things)!

ALISON TWIGG

APPRENTICE
Alison has always had a love for highlighting and blonding techniques before joining the Vidov team. Originally from West Virginia, she left the small town life for the big city to find her passion in New York and pursue hair and cosmetology full-time! When out of the salon, you can find her enjoying her favorite enchiladas in a nearby restaurant, shopping, or cuddling with her cat, Jimmie!

ALISON TWIGG

APPRENTICE
Alison has always had a love for highlighting and blonding techniques before joining the Vidov team. Originally from West Virginia, she left the small town life for the big city to find her passion in New York and pursue hair and cosmetology full-time! When out of the salon, you can find her enjoying her favorite enchiladas in a nearby restaurant, shopping, or cuddling with her cat, Jimmie!

CALLIE HAAS

SENIOR STYLIST/COLORIST
Hailing from a family of artists, it was no doubt that Callie had a passion for the beauty industry and all things creative. Originally from Milwaukee, Callie's accomplished a lot in the last six years as a full-fledged New Yorker! She had the opportunity to grow from assisting to becoming a stylist. She enjoys highlights, color and learning all things related to the Davines brand. When she's not in the salon, she is cuddling with her Siberian cat Boris, playing basketball, working out and going to different bars around the village.

CALLIE HAAS

SENIOR STYLIST
Hailing from a family of artists, it was no doubt that Callie had a passion for the beauty industry and all things creative. Originally from Milwaukee, Callie's accomplished a lot in the last six years as a full-fledged New Yorker! She had the opportunity to grow from assisting to becoming a stylist. She enjoys highlights, color and learning all things related to the Davines brand. When she's not in the salon, she is cuddling with her Siberian cat Boris, playing basketball, working out and going to different bars around the village.

JASON SANTIAGO

SENIOR STYLIST/COLORIST
When you think of smooth, voluminous hair, think of Jason! Jason started working in the hair industry in 2002 and attended Graham Webb Academy of Hair in Washington DC. He went to work immediately at Roche Salon after school, where he mastered Yuko Japanese hair straightening and passed his craft down to the assistants as a teacher. After becoming a lead stylist and expert in hair straightening at Inari Salon in DC and mastering the art of smoothing keratin treatments, he decided to follow his dream of becoming a fabulous hair stylist, leading him to New York City! Since then, he has continued honing his craft, continued hair smoothing treatments during the pandemic, and now calls Vidov West home.

JASON SANTIAGO

SENIOR STYLIST
When you think of smooth, voluminous hair, think of Jason! Jason started working in the hair industry in 2002 and attended Graham Webb Academy of Hair in Washington DC. He went to work immediately at Roche Salon after school, where he mastered Yuko Japanese hair straightening and passed his craft down to the assistants as a teacher. After becoming a lead stylist and expert in hair straightening at Inari Salon in DC and mastering the art of smoothing keratin treatments, he decided to follow his dream of becoming a fabulous hair stylist, leading him to New York City! Since then, he has continued honing his craft, continued hair smoothing treatments during the pandemic, and now calls Vidov West home.

ARIELLE PEREZ

MASTER STYLIST/COLORIST
Training under Vickie’s wing straight out of school, Arielle worked her way from lead assistant to a well trained color artiste, specializing in balayage and lived in color. Her belief that “the tiniest detail can make all the difference” allows her to give each client the service they envisioned and more. The salon is her home away from home where she can paint and create surrounded by a staff whom she considers family.

ARIELLE PEREZ

MASTER STYLIST
Training under Vickie’s wing straight out of school, Arielle worked her way from lead assistant to a well trained color artiste, specializing in balayage and lived in color. Her belief that “the tiniest detail can make all the difference” allows her to give each client the service they envisioned and more. The salon is her home away from home where she can paint and create surrounded by a staff whom she considers family.

VINNY CLEMENTE

SENIOR STYLIST/COLORIST, MAKEUP ARTIST
Vinny has been a colorist and hairstylist for the past 12 years, hailing from beautiful Brazil. Upon completing courses internationally in Milan and London, he had gained hair experience by doing editorial and fashion hair/makeup, as well as specializing in balayage highlighting and curly hair.

Vinny uses hair as his canvas, bringing a distinctive aesthetic and fresh approach to draw out each client’s unique beauty. He continues to expand on his knowledge of the industry by attending classes and hair shows to learn from the industry’s best and top leaders. Education is key to success in this industry as styles and trends are always changing — we are so excited for him to join the Vidov team!

VINNY CLEMENTE

SENIOR STYLIST
Vinny has been a colorist and hairstylist for the past 12 years, hailing from beautiful Brazil. Upon completing courses internationally in Milan and London, he had gained hair experience by doing editorial and fashion hair/makeup, as well as specializing in balayage highlighting and curly hair.

Vinny uses hair as his canvas, bringing a distinctive aesthetic and fresh approach to draw out each client’s unique beauty. He continues to expand on his knowledge of the industry by attending classes and hair shows to learn from the industry’s best and top leaders. Education is key to success in this industry as styles and trends are always changing — we are so excited for him to join the Vidov team!

GINA PIZOLORUSSO

MASTER STYLIST/COLORIST
Gina’s has been with Vidov Salon for thirteen years . She started out as an assistant and is now a Master stylist! Gina’s passion for hair started at a young age and has been taught under the Vidov Method from the very beginning. She enjoys meeting new people and making each of her clients feel beautiful. She also loves teaching the assistants and helping them perfect their craft. Gina specializes in hair smoothing treatments and Great Lengths hair extensions, achieving her certificate in 2014.

Her hyper-focus on color and cut has afforded her the title of Senior Great Lengths extension specialist. Gina has a flair for the creative and the bold.

GINA PIZOLORUSSO

MASTER STYLIST
Gina’s has been with Vidov Salon for thirteen years . She started out as an assistant and is now a Master stylist! Gina’s passion for hair started at a young age and has been taught under the Vidov Method from the very beginning. She enjoys meeting new people and making each of her clients feel beautiful. She also loves teaching the assistants and helping them perfect their craft. Gina specializes in hair smoothing treatments and Great Lengths hair extensions, achieving her certificate in 2014.

Her hyper-focus on color and cut has afforded her the title of Senior Great Lengths extension specialist. Gina has a flair for the creative and the bold.

BRADLEY MORELAND

MASTER STYLIST/COLORIST
Originally from Missouri, Bradley moved to New York City in 2002 furthering his career in cosmetology. He is our in-house scientist and our go-to for understanding formulations. Not one to do anything until he masters it, Bradley trains our new staff with the understanding of the rules of color and extension application.

His passion to deliver top quality service to every client that sits in his chair has also led him to work with many celebrity clients for film, television & theatre. He is responsible for many celeb extensions you see every day. His hair cutting skills led him to be a brand ambassador for the prestigious shear company Shark Fin Shears, has been certified in Great Lengths hair extension since 2010, as well as a certified specialist for our color line Goldwell. Bradley is known for his vivacious personality (be nice or he may salt your coffee!) and meticulous flair.

BRADLEY MORELAND

MASTER STYLIST
Originally from Missouri, Bradley moved to New York City in 2002 furthering his career in cosmetology. He is our in-house scientist and our go-to for understanding formulations. Not one to do anything until he masters it, Bradley trains our new staff with the understanding of the rules of color and extension application.

His passion to deliver top quality service to every client that sits in his chair has also led him to work with many celebrity clients for film, television & theatre. He is responsible for many celeb extensions you see every day. His hair cutting skills led him to be a brand ambassador for the prestigious shear company Shark Fin Shears, has been certified in Great Lengths hair extension since 2010, as well as a certified specialist for our color line Goldwell. Bradley is known for his vivacious personality (be nice or he may salt your coffee!) and meticulous flair.

MICHELLE SOBOL

MANAGER
Michelle has been working in the hair industry since 2014 doing everything BUT hair! As our front desk, Michelle will be your first hello and last goodbye. She has earned a degree in Journalism and Theater from Hunter College, diving at opportunities to write and act in her free time, a creative and free spirit. Her favorite thing about working in a hair salon is being in a creative space that serves for inspiration in her daily living, and the multitude of personalities she meets on a daily basis.

MICHELLE SOBOL

MANAGER
Michelle has been working in the hair industry since 2014 doing everything BUT hair! As our front desk, Michelle will be your first hello and last goodbye. She has earned a degree in Journalism and Theater from Hunter College, diving at opportunities to write and act in her free time, a creative and free spirit. Her favorite thing about working in a hair salon is being in a creative space that serves for inspiration in her daily living, and the multitude of personalities she meets on a daily basis.

STEPHANIE MONAHAN

SALON DIRECTOR
Stephanie joined the Vidov family in 2013 as a Salon Manager and instantly became the heart and soul of the team! Her passion for the beauty industry stemmed from her previous experience as Salon Manager at Frederic Fekkai, along with her degree in the Hospitality field. Stephanie now oversees both Vidov locations and is our Salon Director. She curates a VIP experience for clients through effectively managing all behind the scenes operations and regularly schedules workshops for stylists to promote continuous development. As a master multi-tasker and working mom, she defines the term #girlboss!

STEPHANIE MONAHAN

SALON DIRECTOR