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102 Charles Street, New York,
NY 10014, USA
vidovsalonnyc@gmail.com
212-929-2400

135 W 14th Street, New York, NY 10011, USA vidovwest14@gmail.com
212-229-2100
Monday10AM - 7PM
Tuesday10AM - 9PM
Wednesday10AM - 9PM
Thursday10AM - 9PM
Friday10AM - 9PM
Saturday9AM - 7PM
Sunday11AM - 6PM
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Vidov West Salon

This is a Texturizing Serum

$28.00

Hair serum that lets you achieve a texturizing effect without giving up softness or workability. It’s the perfect choice for creating body, structure and shape while you blow-dry.

SKU: this-is-a-texturizing-serum Category:

Description

Benefits

Gives a lightweight texture to the hair with a light hold.
Provides a conditioning and softening effect without weighing hair down.
Can be cocktailed with other Davines products for additional styling opportunities.

How to use

Apply a small amount of This is a Texturing Serum to lengths and ends of damp hair and proceed with blow-drying.

Additional information

Weight 0.33 lbs
Dimensions 1.93 × 1.93 × 4.72 in

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EDDY S

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Eddy’s journey in the salon and fashion industry is truly remarkable. Starting his career at the age of 15 demonstrates his early passion and dedication to the craft. His decision to undergo training and development through prestigious academies such as Vidal Sassoon and Toni & Guy shows his commitment to honing his skills and learning from the best in the industry. Moving to London to pursue a career in fashion was a pivotal decision for Eddy, as it opened doors to opportunities with renowned brands and publications. Joining the Julian Watson Agency in Milan in 2017 marked the beginning of his own fashion career, where he had the privilege to work with prestigious brands like Gucci, Prada, Versace, Dolce & Gabbana, Jil Sander, Valentino, and many more. His collaborations with acclaimed photographers such as Luigi and Iango, Jordan Hamingway, and Juergen Teller, as well as his features in prominent magazines like Vogue, Vanity Fair, Harper’s Bazaar, Dazed, Interview, and Numero, speak volumes about his talent and creative vision. Eddy's decision to relocate to New York City in 2021 further illustrates his ambition and desire to explore new horizons in the fashion capital of the world. It's evident that Eddy’s journey is characterized by passion, talent, and a relentless pursuit of excellence in the realm of hair styling, coloring and cutting.

ARIELLE PEREZ

MASTER STYLIST
Training under Vickie’s wing straight out of school, Arielle worked her way from lead assistant to a well trained color artiste, specializing in balayage and lived in color. Her belief that “the tiniest detail can make all the difference” allows her to give each client the service they envisioned and more. The salon is her home away from home where she can paint and create surrounded by a staff whom she considers family.

GISELE ALAGO

APPRENTICE
Gisele has always loved playing with makeup and hair since she was a little girl and experimented with hair color and cutting on herself and others! She graduated from Arrojo Cosmetology and shortly after joined the Vidov team. Born and raised in New York City, she enjoys exploring the boroughs in her off time and learning from all of the stylists, honing in on her skills and training to become a Jane of all trades in the future (you can be great in all the things)!

GISELE ALAGO

APPRENTICE
Gisele has always loved playing with makeup and hair since she was a little girl and experimented with hair color and cutting on herself and others! She graduated from Arrojo Cosmetology and shortly after joined the Vidov team. Born and raised in New York City, she enjoys exploring the boroughs in her off time and learning from all of the stylists, honing in on her skills and training to become a Jane of all trades in the future (you can be great in all the things)!

LEXI

MASTER COLORIST/STYLIST
Born and raised in New York, Lexi’s passion for the industry began while assisting on the set of photo shoots in NYC. Upon graduating from Paul Mitchell the school, she went on to work for both Paul Mitchell and Aveda Salon before eventually opening her own salon in Florida & becoming an Educator for Davines. With 12 years of experience behind the chair, Lexi is a Masters of Balayage Certified stylist who specializes in Balayage hair color.

LEXI

MASTER COLORIST/STYLIST
Born and raised in New York, Lexi’s passion for the industry began while assisting on the set of photo shoots in NYC. Upon graduating from Paul Mitchell the school, she went on to work for both Paul Mitchell and Aveda Salon before eventually opening her own salon in Florida & becoming an Educator for Davines. With 12 years of experience behind the chair, Lexi is a Masters of Balayage Certified stylist who specializes in Balayage hair color.

JORDAN INMAN

MASTER COLORIST/STYLIST
Jordan Inman has been a hairdresser since 2011 spending the first four years of his career teaching the basics at Eric Fisher Academy in Wichita Kansas where he focused on haircuts and upstyling. In 2015 he moved to Nyc and spent the next three years as an apprentice in Soho learning all about blowouts, balayage, how to work all of the various curls to mention a few. Jordan was promoted to stylist in 2018. During his career he has worked with celebrities, on set, fashion week, and has been flown to destination events. Jordan is specialized in all hair textures and in finding the right cut and color to match a client's lifestyles.

JORDAN INMAN

MASTER COLORIST/STYLIST
Jordan Inman has been a hairdresser since 2011 spending the first four years of his career teaching the basics at Eric Fisher Academy in Wichita Kansas where he focused on haircuts and upstyling. In 2015 he moved to Nyc and spent the next three years as an apprentice in Soho learning all about blowouts, balayage, how to work all of the various curls to mention a few. Jordan was promoted to stylist in 2018. During his career he has worked with celebrities, on set, fashion week, and has been flown to destination events. Jordan is specialized in all hair textures and in finding the right cut and color to match a client's lifestyles.

DORCA PAYANO

APPRENTICE
Dorca has been with the Vidov Family from the original salon on Hudson street. She is responsible for the overall appearance of the salon as well as caring for all of our clients and giving everyone a memorable experience. Dorca is the heart of the salon and we are so lucky to have her.

DORCA PAYANO

APPRENTICE
Dorca has been with the Vidov Family from the original salon on Hudson street. She is responsible for the overall appearance of the salon as well as caring for all of our clients and giving everyone a memorable experience. Dorca is the heart of the salon and we are so lucky to have her.

NARISSA DATNARAIN

APPRENTICE
Narissa came from Florida to pursue her career in the beauty industry. She is well versed in all things beauty from Nails, Makeup to Hair. Narissa's goal is to specialize in color with emphasis on Fashion Colors.

NARISSA DATNARAIN

APPRENTICE
Narissa came from Florida to pursue her career in the beauty industry. She is well versed in all things beauty from Nails, Makeup to Hair. Narissa's goal is to specialize in color with emphasis on Fashion Colors.

JO WOHLTJEN

SALON MANAGER
From Luxury retail brands to high end beauty, Jo has spent twenty years as a leader for big names in the industries. Vidov West 14 is where he brings both worlds together infusing elevated guest experiences with an attention to detail.

JO WOHLTJEN

SALON MANAGER
From Luxury retail brands to high end beauty, Jo has spent twenty years as a leader for big names in the industries. Vidov West 14 is where he brings both worlds together infusing elevated guest experiences with an attention to detail.

HECTOR ALGARIN

APPRENTICE
Hector is fresh out of cosmetology school and has quickly become a fan favorite with the Vidov West client. He loves the editorial aspect of hair and continues to learn and grow in the industry in hopes to one day be his own beauty empire.

HECTOR ALGARIN

APPRENTICE
Hector is fresh out of cosmetology school and has quickly become a fan favorite with the Vidov West client. He loves the editorial aspect of hair and continues to learn and grow in the industry in hopes to one day be his own beauty empire.

SANIYE ANCHEA

SENIOR STYLIST/COLORIST
Saniye Anchea is a New York native and a veteran in the hair industry with 20 years under her belt. Her passion is creating natural, lived-in looks with both cut and color. Saniye also works extremely well with corrective colors and is committed to giving a memorable experience to anyone in her chair.

SANIYE ANCHEA

STYLIST
Saniye Bal is a New York native and a veteran in the hair industry with 20 years under her belt. Her passion is creating natural, lived-in looks with both cut and color. Saniye also works extremely well with corrective colors and is committed to giving a memorable experience to anyone in her chair.

MICHAEL BERGHELA

SENIOR STYLIST/COLORIST
Michael is a New York City-based stylist. Michael began his career sixteen years ago and since has worked with a celebrity clientele and partners with New York’s top modeling agencies. During his career, he has worked as a senior educator for hair color brands such as Matrix 5th Avenue and Paul Mitchell. Michael’s talents include blonding, and transformative hair extensions, and is an expert when cutting and coloring curly hair. Allow him to make your style aspirations come to life.

MICHAEL BERGHELA

SENIOR STYLIST/COLORIST
Michael is a New York City-based stylist. Michael began his career sixteen years ago and since has worked with a celebrity clientele and partners with New York’s top modeling agencies. During his career, he has worked as a senior educator for hair color brands such as Matrix 5th Avenue and Paul Mitchell. Michael’s talents include blonding, and transformative hair extensions, and is an expert when cutting and coloring curly hair. Allow him to make your style aspirations come to life.

SEBNA LEON

SENIOR STYLIST/COLORIST
Born and raised in Cuba, Sebna came to New York and has been working in the beauty industry for 16 years. She has mastered the mens haircut and a strong following. Sebna works with Texture, Color and enjoys all aspects of the industry.

SEBNA LEON

SENIOR STYLIST/COLORIST
Born and raised in Cuba, Sebna came to New York and has been working in the beauty industry for 16 years. She has mastered the mens haircut and a strong following. Sebna works with Texture, Color and enjoys all aspects of the industry.

JOHANNA PAYANO

BLOW OUT SPECIALIST
Johanna Payano has been with the Vidov family for close to 20 years. She started as an apprentice and worked side by side with both Olga and Vickie Vidov. Johanna has mastered the bombshell blowout and with that alone has built a loyal following.

JOHANNA PAYANO

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Johanna Payano has been with the Vidov family for close to 20 years. She started as an apprentice and worked side by side with both Olga and Vickie Vidov. Johanna has mastered the bombshell blowout and with that alone has built a loyal following.

LUIS MILLER

CREATIVE DIRECTOR
Luis loves everything about the hair and beauty industry, which is obvious to everyone who meets him. He loves making his clients look their best by highlighting their features through beautiful cuts and colors. He moved to New York City in 2010 to make his mark in the hair and beauty field, and he has been unstoppable since! His passion, Great Lengths extensions, certified in all application techniques (Thermal, Ultrasonic touch & Tape-ins) as well as an educator for the brand. Whether he is working on a celebrity or a business person, his charming personality, along with his natural talent, are what keep his clients coming back.

LUIS MILLER

CREATIVE DIRECTOR
Luis loves everything about the hair and beauty industry, which is obvious to everyone who meets him. He loves making his clients look their best by highlighting their features through beautiful cuts and colors. He moved to New York City in 2010 to make his mark in the hair and beauty field, and he has been unstoppable since! His passion, Great Lengths extensions, certified in all application techniques (Thermal, Ultrasonic touch & Tape-ins) as well as an educator for the brand. Whether he is working on a celebrity or a business person, his charming personality, along with his natural talent, are what keep his clients coming back.

SASHA LAVRYNETS

APPRENTICE
Sasha is from Brooklyn and joined Vidov West shortly after the pandemic. Sasha explored many new hobbies, and learning about hair was on top of the list. Training under our multitude of stylists, Sasha is consistently learning and being hands on, and has an extensive interest in hair extensions! She loves the environment of a hair salon and can’t imagine being anywhere else.

SASHA LAVRYNETS

APPRENTICE
Sasha is from Brooklyn and joined Vidov West shortly after the pandemic. Sasha explored many new hobbies, and learning about hair was on top of the list. Training under our multitude of stylists, Sasha is consistently learning and being hands on, and has an extensive interest in hair extensions! She loves the environment of a hair salon and can’t imagine being anywhere else.

GISELE ALAGO

APPRENTICE
Gisele has always loved playing with makeup and hair since she was a little girl and experimented with hair color and cutting on herself and others! She graduated from Arrojo Cosmetology and shortly after joined the Vidov team. Born and raised in New York City, she enjoys exploring the boroughs in her off time and learning from all of the stylists, honing in on her skills and training to become a Jane of all trades in the future (you can be great in all the things)!

GISELE ALAGO

APPRENTICE
Gisele has always loved playing with makeup and hair since she was a little girl and experimented with hair color and cutting on herself and others! She graduated from Arrojo Cosmetology and shortly after joined the Vidov team. Born and raised in New York City, she enjoys exploring the boroughs in her off time and learning from all of the stylists, honing in on her skills and training to become a Jane of all trades in the future (you can be great in all the things)!

ALISON TWIGG

APPRENTICE
Alison has always had a love for highlighting and blonding techniques before joining the Vidov team. Originally from West Virginia, she left the small town life for the big city to find her passion in New York and pursue hair and cosmetology full-time! When out of the salon, you can find her enjoying her favorite enchiladas in a nearby restaurant, shopping, or cuddling with her cat, Jimmie!

ALISON TWIGG

APPRENTICE
Alison has always had a love for highlighting and blonding techniques before joining the Vidov team. Originally from West Virginia, she left the small town life for the big city to find her passion in New York and pursue hair and cosmetology full-time! When out of the salon, you can find her enjoying her favorite enchiladas in a nearby restaurant, shopping, or cuddling with her cat, Jimmie!

CALLIE HAAS

SENIOR STYLIST/COLORIST
Hailing from a family of artists, it was no doubt that Callie had a passion for the beauty industry and all things creative. Originally from Milwaukee, Callie's accomplished a lot in the last six years as a full-fledged New Yorker! She had the opportunity to grow from assisting to becoming a stylist. She enjoys highlights, color and learning all things related to the Davines brand. When she's not in the salon, she is cuddling with her Siberian cat Boris, playing basketball, working out and going to different bars around the village.

CALLIE HAAS

SENIOR STYLIST
Hailing from a family of artists, it was no doubt that Callie had a passion for the beauty industry and all things creative. Originally from Milwaukee, Callie's accomplished a lot in the last six years as a full-fledged New Yorker! She had the opportunity to grow from assisting to becoming a stylist. She enjoys highlights, color and learning all things related to the Davines brand. When she's not in the salon, she is cuddling with her Siberian cat Boris, playing basketball, working out and going to different bars around the village.

JASON SANTIAGO

SENIOR STYLIST/COLORIST
When you think of smooth, voluminous hair, think of Jason! Jason started working in the hair industry in 2002 and attended Graham Webb Academy of Hair in Washington DC. He went to work immediately at Roche Salon after school, where he mastered Yuko Japanese hair straightening and passed his craft down to the assistants as a teacher. After becoming a lead stylist and expert in hair straightening at Inari Salon in DC and mastering the art of smoothing keratin treatments, he decided to follow his dream of becoming a fabulous hair stylist, leading him to New York City! Since then, he has continued honing his craft, continued hair smoothing treatments during the pandemic, and now calls Vidov West home.

JASON SANTIAGO

SENIOR STYLIST
When you think of smooth, voluminous hair, think of Jason! Jason started working in the hair industry in 2002 and attended Graham Webb Academy of Hair in Washington DC. He went to work immediately at Roche Salon after school, where he mastered Yuko Japanese hair straightening and passed his craft down to the assistants as a teacher. After becoming a lead stylist and expert in hair straightening at Inari Salon in DC and mastering the art of smoothing keratin treatments, he decided to follow his dream of becoming a fabulous hair stylist, leading him to New York City! Since then, he has continued honing his craft, continued hair smoothing treatments during the pandemic, and now calls Vidov West home.

ARIELLE PEREZ

MASTER STYLIST/COLORIST
Training under Vickie’s wing straight out of school, Arielle worked her way from lead assistant to a well trained color artiste, specializing in balayage and lived in color. Her belief that “the tiniest detail can make all the difference” allows her to give each client the service they envisioned and more. The salon is her home away from home where she can paint and create surrounded by a staff whom she considers family.

ARIELLE PEREZ

MASTER STYLIST
Training under Vickie’s wing straight out of school, Arielle worked her way from lead assistant to a well trained color artiste, specializing in balayage and lived in color. Her belief that “the tiniest detail can make all the difference” allows her to give each client the service they envisioned and more. The salon is her home away from home where she can paint and create surrounded by a staff whom she considers family.

VINNY CLEMENTE

SENIOR STYLIST/COLORIST, MAKEUP ARTIST
Vinny has been a colorist and hairstylist for the past 12 years, hailing from beautiful Brazil. Upon completing courses internationally in Milan and London, he had gained hair experience by doing editorial and fashion hair/makeup, as well as specializing in balayage highlighting and curly hair.

Vinny uses hair as his canvas, bringing a distinctive aesthetic and fresh approach to draw out each client’s unique beauty. He continues to expand on his knowledge of the industry by attending classes and hair shows to learn from the industry’s best and top leaders. Education is key to success in this industry as styles and trends are always changing — we are so excited for him to join the Vidov team!

VINNY CLEMENTE

SENIOR STYLIST
Vinny has been a colorist and hairstylist for the past 12 years, hailing from beautiful Brazil. Upon completing courses internationally in Milan and London, he had gained hair experience by doing editorial and fashion hair/makeup, as well as specializing in balayage highlighting and curly hair.

Vinny uses hair as his canvas, bringing a distinctive aesthetic and fresh approach to draw out each client’s unique beauty. He continues to expand on his knowledge of the industry by attending classes and hair shows to learn from the industry’s best and top leaders. Education is key to success in this industry as styles and trends are always changing — we are so excited for him to join the Vidov team!

GINA PIZOLORUSSO

MASTER STYLIST/COLORIST
Gina’s has been with Vidov Salon for thirteen years . She started out as an assistant and is now a Master stylist! Gina’s passion for hair started at a young age and has been taught under the Vidov Method from the very beginning. She enjoys meeting new people and making each of her clients feel beautiful. She also loves teaching the assistants and helping them perfect their craft. Gina specializes in hair smoothing treatments and Great Lengths hair extensions, achieving her certificate in 2014.

Her hyper-focus on color and cut has afforded her the title of Senior Great Lengths extension specialist. Gina has a flair for the creative and the bold.

GINA PIZOLORUSSO

MASTER STYLIST
Gina’s has been with Vidov Salon for thirteen years . She started out as an assistant and is now a Master stylist! Gina’s passion for hair started at a young age and has been taught under the Vidov Method from the very beginning. She enjoys meeting new people and making each of her clients feel beautiful. She also loves teaching the assistants and helping them perfect their craft. Gina specializes in hair smoothing treatments and Great Lengths hair extensions, achieving her certificate in 2014.

Her hyper-focus on color and cut has afforded her the title of Senior Great Lengths extension specialist. Gina has a flair for the creative and the bold.

BRADLEY MORELAND

MASTER STYLIST/COLORIST
Originally from Missouri, Bradley moved to New York City in 2002 furthering his career in cosmetology. He is our in-house scientist and our go-to for understanding formulations. Not one to do anything until he masters it, Bradley trains our new staff with the understanding of the rules of color and extension application.

His passion to deliver top quality service to every client that sits in his chair has also led him to work with many celebrity clients for film, television & theatre. He is responsible for many celeb extensions you see every day. His hair cutting skills led him to be a brand ambassador for the prestigious shear company Shark Fin Shears, has been certified in Great Lengths hair extension since 2010, as well as a certified specialist for our color line Goldwell. Bradley is known for his vivacious personality (be nice or he may salt your coffee!) and meticulous flair.

BRADLEY MORELAND

MASTER STYLIST
Originally from Missouri, Bradley moved to New York City in 2002 furthering his career in cosmetology. He is our in-house scientist and our go-to for understanding formulations. Not one to do anything until he masters it, Bradley trains our new staff with the understanding of the rules of color and extension application.

His passion to deliver top quality service to every client that sits in his chair has also led him to work with many celebrity clients for film, television & theatre. He is responsible for many celeb extensions you see every day. His hair cutting skills led him to be a brand ambassador for the prestigious shear company Shark Fin Shears, has been certified in Great Lengths hair extension since 2010, as well as a certified specialist for our color line Goldwell. Bradley is known for his vivacious personality (be nice or he may salt your coffee!) and meticulous flair.

MICHELLE SOBOL

MANAGER
Michelle has been working in the hair industry since 2014 doing everything BUT hair! As our front desk, Michelle will be your first hello and last goodbye. She has earned a degree in Journalism and Theater from Hunter College, diving at opportunities to write and act in her free time, a creative and free spirit. Her favorite thing about working in a hair salon is being in a creative space that serves for inspiration in her daily living, and the multitude of personalities she meets on a daily basis.

MICHELLE SOBOL

MANAGER
Michelle has been working in the hair industry since 2014 doing everything BUT hair! As our front desk, Michelle will be your first hello and last goodbye. She has earned a degree in Journalism and Theater from Hunter College, diving at opportunities to write and act in her free time, a creative and free spirit. Her favorite thing about working in a hair salon is being in a creative space that serves for inspiration in her daily living, and the multitude of personalities she meets on a daily basis.

STEPHANIE MONAHAN

SALON DIRECTOR
Stephanie joined the Vidov family in 2013 as a Salon Manager and instantly became the heart and soul of the team! Her passion for the beauty industry stemmed from her previous experience as Salon Manager at Frederic Fekkai, along with her degree in the Hospitality field. Stephanie now oversees both Vidov locations and is our Salon Director. She curates a VIP experience for clients through effectively managing all behind the scenes operations and regularly schedules workshops for stylists to promote continuous development. As a master multi-tasker and working mom, she defines the term #girlboss!

STEPHANIE MONAHAN

SALON DIRECTOR
Stephanie joined the Vidov family in 2013 as a Salon Manager and instantly became the heart and soul of the team! Her passion for the beauty industry stemmed from her previous experience as Salon Manager at Frederic Fekkai, along with her degree in the Hospitality field. Stephanie now oversees both Vidov locations and is our Salon Director. She curates a VIP experience for clients through effectively managing all behind the scenes operations and regularly schedules workshops for stylists to promote continuous development. As a master multi-tasker and working mom, she defines the term #girlboss!

VICKIE VIDOV

FOUNDER, MASTER STYLIST
Born into the beauty industry, Vickie is no stranger to the hair game. Her passion for making people look and feel good is what drives her everyday. Mentoring is a passion that has driven Vickie to teach and grow her own team; you will feel the love, passion, and loyalty her team emanates. Vickie's dedication to healthy hair is a part of everyone's experience; each stylist is taught the theory behind healthy hair and scalp — because healthy hair is our goal. We love hair and want you to love yours!

VICKIE VIDOV

FOUNDER, MASTER STYLIST
Born into the beauty industry, Vickie is no stranger to the hair game. Her passion for making people look and feel good is what drives her everyday. Mentoring is a passion that has driven Vickie to teach and grow her own team; you will feel the love, passion, and loyalty her team emanates. Vickie's dedication to healthy hair is a part of everyone's experience; each stylist is taught the theory behind healthy hair and scalp — because healthy hair is our goal. We love hair and want you to love yours!