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PURIFYING Shampoo

$36.00

Shampoo for scalps with dry or greasy dandruff. Clarifying and detoxifying, Purifying Shampoo fights microbial attacks and dandruff, establishing a healthy environment for hair growth.

Alchemic Conditioner (Silver)

$37.00

Color-enhancing purple conditioner for platinum and cool blonde tones. Alchemic Conditioner Silver intensifies and illuminates these natural or colored blonde shades.

Alchemic Shampoo (Silver)

$34.00

Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.

This is an Invisible Serum

$26.00

Leave-in serum for soft texture and flexible control. This Is An Invisible Serum creates a casual, tousled, satiny and lived-in look with anti-frizz effects.

Winner, TODAY.com Beauty Awards, Best Hair Serums 2023 

REBALANCING Shampoo

$36.00

Balancing shampoo formula to combat excess sebum production. It fights against sebum hyper-production and keeps the scalp clean.

All In One Milk (Travel)

$22.00

Lightweight OI All In One Milk is a multi-function leave-in spray treatment that softens, detangles, controls frizz and protects the hair from heat.

Oi Liquid Luster

$53.00

A fluid weightless rinse off treatment. It instantly gives extra shine, silkiness and extreme softness to the hair, for a glass-like finish.

Pasta & Love Styling Paste

$31.00

Workable styling paste for flexible and versatile styles. Gives a textured effect and medium hold, ideal for a controlled look with a natural finish. Maintains natural shine and movement, without sticky residue.

Pasta & Love Medium Hold Fiber Cream

$27.00

Easy to use styling cream for all short and medium hair types. Provides a medium hold, excellent pliability, and a natural satin like shine. The hair is left with a touchable and flexible movement and the hairstyle can be reworked without creating visible residues. The product is formulated to create a fibrous texturizing effect with resins, to give elasticity to the hair.

Winner, Robb Report Grooming Awards, Best Hair Product 2023 

This is a Curl Building Serum

$32.00

Leave-in serum for creating defined, bouncy curls. This Is A Curl-Building Serum adds elasticity and shine to curls, blocking frizz and humidity.

This is a Texturizing Serum

$28.00

Hair serum that lets you achieve a texturizing effect without giving up softness or workability. It’s the perfect choice for creating body, structure and shape while you blow-dry.

This is an Oil Non Oil

$32.00

A light oil for natural-looking and hydrated texture. This Is An Oil Non Oil adds structure and definition to hair, smoothing frizz without leaving any residue. Winner Best Beauty Buys, INSTYLE.

Medium Hold Hair Modeling Gel

$30.00

For great definition without the stiffness. Our medium hold defining gel gives body and elasticity to curls, dries quickly and eliminates frizz.

This is a Sea Salt Spray

$32.00

This sea spray is perfect to give your hair a tousled, beachy, full-bodied look. A little goes a long way, perfect to bring out those natural waves.

This is a Relaxing Moisturizing Fluid

$30.00

For creating a perfectly straight-haired look. This straightening balm adds shine, eliminates frizz, and protects against heat damage and humidity.

This is a Medium Hold Pliable Paste

$32.00

For controlled, versatile styling with a natural finish. This Is A Medium-Hold Pliable Paste maintains the natural shine and movement of hair, never leaving it stiff or sticky.

This is a Strong Hold Cream Gel

$30.00

For creating structure and definition on short hair styles. This strong hold gel is quick-drying, residue-free and workable.

This is a Dry Texturizer

$41.00

For piecey, defined texture and hold. Dry Texturizing Spray gives the hair an instant full-bodied and tousled look without weighing it down.

This is a Curl Moisturizing Mousse

$35.00

Add hydration and define your curls with our curl defining mousse. Keep the curl bouncy and nourished without the added frizz.

This is a Volume Boosting Mousse

$35.00

For adding airy volume to any type of hair. This Is A Volume-Boosting Mousse is creamy with a snow-like texture, perfect for giving your hair light and natural-looking body.

This is a Shimmering Mist

$38.00

Glossy mist for shiny and velvety hair, adding shine and fighting frizz without weighing hair down.

This is an Invisible Dry Shampoo

$37.00

Waterless style extender that cleanses the hair, thus adding volume without any residue. It absorbs oil and impurities leaving behind a soft and natural finish. It helps to prolong the duration of the blow-dry by delaying the time of washing.

This is an Extra Strong Hairspray

$42.00

For styles that hold up against humidity, time and movement. This Is An Extra Strong Hairspray locks hair into place for as long as need be, without leaving residue or stickiness.

This is a Strong Hairspray

$42.00

Invisible strong hold hairspray gives the hair humidity-resistant structure without weighing it down. Easy to work with and wash out.

This Is A Medium Hairspray

$42.00

For long-lasting styles. This Is A Medium Hairspray eliminates frizz, adds structure and provides hold without leaving residue. It is easy to work with and brush out.

This is a Perfecting Hairspray

$42.00

Invisible strong hold hairspray characterized by an ultra-fine mist. It dries quickly, resists humidity and preserves the natural movement of the hair.

REPLUMPING Hair Filler Superactive Leave-In

$51.00

Leave-in treatment. It compacts, invigorates and replumps the structure of hair that leaves it looking full and shiny. It enables the styling to last longer with a lasting anti-humidity effect.

REPLUMPING Conditioner

$36.00

Formulated to untangle, compact and give renewed elasticity to the hair. The selected active ingredients moisturize and protect the hair structure.

REPLUMPING Shampoo

$36.00

This replumping shampoo creates a full-bodied foam that cleanses gently without changing hair structure.The formula gives elasticity, hydration and protection.

WELLBEING Conditioner

$36.00

Formulated to untangle and moisturize the hair making it soft and silky.

WELLBEING Shampoo

$36.00

Light shampoo enriched with extracts and proteins with moisturizing, protective and anti-oxidant properties.Its full-bodied and rich foam cleanses without attacking and changing the hair structure.

CALMING Superactive

$42.00

It immediately relieves irritation and carries out an effective and long-lasting soothing action. Immediate relief and tonic, full and soothed scalp.

CALMING Shampoo

$36.00

It cleanses gently, it soothes and calms sensitive and sensitised scalp.

PURIFYING Gel

$36.00

For purifying dandruff-prone scalps. Antifungal and antibacterial Purifying Gel keeps the scalp clean and healthy.

DETOXIFYING Scrub Shampoo

$36.00

Detoxifying shampoo with gentle surfactants and scrub particles. It gently, but deeply cleanses the scalp protecting it from free radicals.

RENEWING Conditioning Treatment

$42.00

It nourishes, moisturizes and promotes the well-being of scalp and hair. It stimulates scalp and hair, making the hair fiber healthy, firm and shiny without weighing the hair down.

RENEWING Shampoo

$36.00

Gentle shampoo that helps maintain the well-being of scalp and hair. The Renewing system gives softer, shinier and full-bodied hair.

NOURISHING Keratin Sealer

$35.00

Moisturizing spray to nourish, restructure and protect hair. Hair cuticles are sealed leaving hair shiny & soft. Visible results from first application.

NOURISHING Vegetarian Miracle Mask

$47.00

Extra moisturizing and nourishing mask for dull, thick or unruly hair. It deeply moisturizes the hair, making it soft, bright, easy to comb and reinforcing the structure.

NOURISHING Vegetarian Miracle Conditioner

$42.00

Balm suitable for unstructured and fragile hair. It deeply moisturizes the hair, making it soft, bright, easy to comb and reinforcing the structure.

NOURISHING Shampoo

$36.00

Nourishing Shampoo cleanses gently with a nourishing action without changing the hair structure. The creamy texture creates a full bodied foam that leaves the hair soft and well conditioned.

ENERGIZING Gel

$36.00

It gives strength and body to fine and stressed hair with a revitalizing cosmetic effect.
It moisturizes and invigorate the hair creating a light styling effect.
It has a balancing action on the scalp.

ENERGIZING Thickening Tonic

$47.00

Leave-in tonic to increase the diameter of the hair fiber, expanding it from the very first application. Hair looks shiny and full bodied, but not weighed down. Regenerates and invigorates the scalp.

ENERGIZING Seasonal Superactive

$58.00

Regenerating serum recommended for hair loss due to stress and seasonal factors, and also as a preventive treatment. It reduces hair loss and improves hair density and body.

ENERGIZING Superactive

$62.00

Serum for hair loss due to androgenetic factors. Its formula improves the scalp tone, controls the hyper-production of sebum, and reduces the hair loss improving hair density.

ENERGIZING Shampoo

$36.00

Energizing shampoo that gently cleanses the hair, giving a feeling of energy, vigor, and well-being to the scalp. This stimulating and revitalizing shampoo is particularly suitable for fragile hair prone to falling out.

NOUNOU Hair Mask

$40.00

Repairing mask for bleached, permed or relaxed hair. It restores hydration and body to hair nourishing it in depth. Treated hair is silky, not weighed down.

NOUNOU Conditioner

$38.00

Conditioner for bleached, permed or relaxed hair. The formula moisturizes and nourishes hair in depth making it easy to untangle, soft and giving it body without weighing it down.

NOUNOU Shampoo

$34.00

Shampoo for bleached, permed or relaxed hair. The rich formula gently cleanses treated hair, giving it deep hydration and restoring its natural softness.

MOMO Hair Potion

$30.00

Light leave-on combing cream to boost hydration. Silky texture designed to moisturize all hair types. It makes hair soft and shiny without weighing it down.

MOMO Conditioner

$38.00

Conditioner for dry or dehydrated hair. Its moisturizing formula is designed to untangle the hair, hydrating it and leaving it soft and silky. Winner Grooming Awards, Esquire.

MOMO Shampoo

$34.00

Designed to gently cleanse dry or dehydrated hair, giving it a strong boost of hydration. Light shampoo with gel texture, characterised by a creamy foam.

MELU Hair Shield

$40.00

Ideal for protecting all types of hair from stress caused by straightener or blow dryer. The Melu spray effectively protects the hair from heat stresses.

MELU Conditioner

$38.00

Conditioner for long or damaged hair. The conditioning action moisturizes the hair, nourishes the ends and prevents their breakage. The light formula makes the hair smooth and soft without weighing it down.

MELU Shampoo

$34.00

Elasticizing anti-breakage shampoo for long or damaged hair. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse the hair, making it shiny and silky.

Minu Hair Serum

$30.00

Leave-on serum for all coloured hair types. The moisturizing formula is specific to protect the colour extending its duration and to give great shine.

MINU Hair Mask

$40.00

Mask for coloured hair. Its formula is designed to deeply nourish coloured hair, make it soft and silky, extending the duration of cosmetics colour. It does not weigh the hair down.

MINU Conditioner

$38.00

Illuminating and protective conditioner for coloured hair. Its formula gently detangles coloured hair making it soft and silky.

MINU Shampoo

$34.00

Shampoo specifically formulated for colored hair. The rich foam gently cleanses the hair, protecting the color and keeping it shiny for longer.

DEDE Hair Mist

$35.00

Light leave-in hair milk formulated to detangle hair. It moisturizes and remineralizes all types of hair without weighing it down. Ideal for frequent use.

EDDY S

MASTER STYLIST/COLORIST
Eddy’s journey in the salon and fashion industry is truly remarkable. Starting his career at the age of 15 demonstrates his early passion and dedication to the craft. His decision to undergo training and development through prestigious academies such as Vidal Sassoon and Toni & Guy shows his commitment to honing his skills and learning from the best in the industry. Moving to London to pursue a career in fashion was a pivotal decision for Eddy, as it opened doors to opportunities with renowned brands and publications. Joining the Julian Watson Agency in Milan in 2017 marked the beginning of his own fashion career, where he had the privilege to work with prestigious brands like Gucci, Prada, Versace, Dolce & Gabbana, Jil Sander, Valentino, and many more. His collaborations with acclaimed photographers such as Luigi and Iango, Jordan Hamingway, and Juergen Teller, as well as his features in prominent magazines like Vogue, Vanity Fair, Harper’s Bazaar, Dazed, Interview, and Numero, speak volumes about his talent and creative vision. Eddy's decision to relocate to New York City in 2021 further illustrates his ambition and desire to explore new horizons in the fashion capital of the world. It's evident that Eddy’s journey is characterized by passion, talent, and a relentless pursuit of excellence in the realm of hair styling, coloring and cutting.

ARIELLE PEREZ

MASTER STYLIST
Training under Vickie’s wing straight out of school, Arielle worked her way from lead assistant to a well trained color artiste, specializing in balayage and lived in color. Her belief that “the tiniest detail can make all the difference” allows her to give each client the service they envisioned and more. The salon is her home away from home where she can paint and create surrounded by a staff whom she considers family.

GISELE ALAGO

APPRENTICE
Gisele has always loved playing with makeup and hair since she was a little girl and experimented with hair color and cutting on herself and others! She graduated from Arrojo Cosmetology and shortly after joined the Vidov team. Born and raised in New York City, she enjoys exploring the boroughs in her off time and learning from all of the stylists, honing in on her skills and training to become a Jane of all trades in the future (you can be great in all the things)!

GISELE ALAGO

APPRENTICE
Gisele has always loved playing with makeup and hair since she was a little girl and experimented with hair color and cutting on herself and others! She graduated from Arrojo Cosmetology and shortly after joined the Vidov team. Born and raised in New York City, she enjoys exploring the boroughs in her off time and learning from all of the stylists, honing in on her skills and training to become a Jane of all trades in the future (you can be great in all the things)!

LEXI

MASTER COLORIST/STYLIST
Born and raised in New York, Lexi’s passion for the industry began while assisting on the set of photo shoots in NYC. Upon graduating from Paul Mitchell the school, she went on to work for both Paul Mitchell and Aveda Salon before eventually opening her own salon in Florida & becoming an Educator for Davines. With 12 years of experience behind the chair, Lexi is a Masters of Balayage Certified stylist who specializes in Balayage hair color.

LEXI

MASTER COLORIST/STYLIST
Born and raised in New York, Lexi’s passion for the industry began while assisting on the set of photo shoots in NYC. Upon graduating from Paul Mitchell the school, she went on to work for both Paul Mitchell and Aveda Salon before eventually opening her own salon in Florida & becoming an Educator for Davines. With 12 years of experience behind the chair, Lexi is a Masters of Balayage Certified stylist who specializes in Balayage hair color.

JORDAN INMAN

MASTER COLORIST/STYLIST
Jordan Inman has been a hairdresser since 2011 spending the first four years of his career teaching the basics at Eric Fisher Academy in Wichita Kansas where he focused on haircuts and upstyling. In 2015 he moved to Nyc and spent the next three years as an apprentice in Soho learning all about blowouts, balayage, how to work all of the various curls to mention a few. Jordan was promoted to stylist in 2018. During his career he has worked with celebrities, on set, fashion week, and has been flown to destination events. Jordan is specialized in all hair textures and in finding the right cut and color to match a client's lifestyles.

JORDAN INMAN

MASTER COLORIST/STYLIST
Jordan Inman has been a hairdresser since 2011 spending the first four years of his career teaching the basics at Eric Fisher Academy in Wichita Kansas where he focused on haircuts and upstyling. In 2015 he moved to Nyc and spent the next three years as an apprentice in Soho learning all about blowouts, balayage, how to work all of the various curls to mention a few. Jordan was promoted to stylist in 2018. During his career he has worked with celebrities, on set, fashion week, and has been flown to destination events. Jordan is specialized in all hair textures and in finding the right cut and color to match a client's lifestyles.