SELDA CORTES

SENIOR STYLIST/COLORIST

Hailing from Madrid, Selda Cortes brings over 15 years of experience to Vidov West Salon in NYC. A versatile stylist and makeup artist, she’s worked on editorial shoots, NYFW, and ad campaigns for brands like Mustang Originals. Her work has appeared in Harper’s Bazaar, InStyle, Glamour Spain, and more. Known for her expertise in cuts, color corrections, extensions, and airbrush makeup, Selda is passionate about creating beauty in all its forms.

YESICA SANCHEZ

SENIOR STYLIST/COLORIST

Yesica has been passionate about hair and body care for as long as she can remember. With over a decade of experience in the health and beauty industry across both South and North America, she brings a globally inspired, well-rounded approach to her work. Born and raised in Colombia, Yesica trained in American cutting, styling, and sculpting techniques—allowing her to blend timeless artistry with modern trends. Her expertise includes cutting, coloring, highlighting, balayage, and keratin treatments for men, women, and children. Known for her open-minded and client-centered philosophy, Yesica approaches every appointment with care, creativity, and a keen eye for detail.

ISABELLA

APPRENTICE

Isabella is a Brooklyn-born hairstylist and proud graduate of Empire Beauty School. With a lifelong passion for styling hair, she combines creativity and precision to bring each client’s vision to life. Known for her love of the little details, Isabella believes every look should highlight individuality and confidence. Her artistry shines through in every look she creates.

TALI ROVNER

APPRENTICE

DORCA PAYANO

APPRENTICE

Dorca has been with the Vidov Family from the original salon on Hudson street. She is responsible for the overall appearance of the salon as well as caring for all of our clients and giving everyone a memorable experience. Dorca is the heart of the salon and we are so lucky to have her.

NARISSA DATNARAIN

APPRENTICE

Narissa came from Florida to pursue her career in the beauty industry. She is well versed in all things beauty from Nails, Makeup to Hair. Narissa's goal is to specialize in color with emphasis on Fashion Colors.

JO WOHLTJEN

SALON MANAGER

From Luxury retail brands to high end beauty, Jo has spent twenty years as a leader for big names in the industries. Vidov West 14 is where he brings both worlds together infusing elevated guest experiences with an attention to detail.

SANIYE ANCHEA

SENIOR STYLIST/COLORIST

Saniye Anchea is a New York native and a veteran in the hair industry with 20 years under her belt. Her passion is creating natural, lived-in looks with both cut and color. Saniye also works extremely well with corrective colors and is committed to giving a memorable experience to anyone in her chair.

SEBNA LEON

SENIOR STYLIST/COLORIST

Born and raised in Cuba, Sebna came to New York and has been working in the beauty industry for 16 years. She has mastered the mens haircut and a strong following. Sebna works with Texture, Color and enjoys all aspects of the industry.

JOHANNA PAYANO

BLOW OUT SPECIALIST

Johanna Payano has been with the Vidov family for close to 20 years. She started as an apprentice and worked side by side with both Olga and Vickie Vidov. Johanna has mastered the bombshell blowout and with that alone has built a loyal following.

LUIS MILLER

CREATIVE DIRECTOR

Luis loves everything about the hair and beauty industry, which is obvious to everyone who meets him. He loves making his clients look their best by highlighting their features through beautiful cuts and colors. He moved to New York City in 2010 to make his mark in the hair and beauty field, and he has been unstoppable since! His passion, Great Lengths extensions, certified in all application techniques (Thermal, Ultrasonic touch & Tape-ins) as well as an educator for the brand. Whether he is working on a celebrity or a business person, his charming personality, along with his natural talent, are what keep his clients coming back.

SASHA LAVRYNETS

JUNIOR STYLIST

Sasha is from Brooklyn and joined Vidov West shortly after the pandemic. Sasha explored many new hobbies, and learning about hair was on top of the list. Training under our multitude of stylists, Sasha is consistently learning and being hands on, and has an extensive interest in hair extensions! She loves the environment of a hair salon and can’t imagine being anywhere else.

JASMINE PEREZ

APPRENTICE

Jasmine Perez brings over 25 years of experience in the beauty industry, beginning her career working with top Victoria’s Secret artists on editorial projects. For the past two decades, she’s honed her expertise in New York City’s premier salons, specializing in color and precision cutting. Trained by Aveda’s top educators, Jasmine offers personalized, high-quality services including balayage, dimensional color, color corrections, base shifts, and fantasy shades—each tailored with artistry and passion that shines through in every result.

ALISON TWIGG

APPRENTICE

Alison has always had a love for highlighting and blonding techniques before joining the Vidov team. Originally from West Virginia, she left the small town life for the big city to find her passion in New York and pursue hair and cosmetology full-time! When out of the salon, you can find her enjoying her favorite enchiladas in a nearby restaurant, shopping, or cuddling with her cat, Jimmie!

CALLIE HAAS

SENIOR STYLIST/COLORIST

Hailing from a family of artists, it was no doubt that Callie had a passion for the beauty industry and all things creative. Originally from Milwaukee, Callie's accomplished a lot in the last six years as a full-fledged New Yorker! She had the opportunity to grow from assisting to becoming a stylist. She enjoys highlights, color and learning all things related to the Davines brand. When she's not in the salon, she is cuddling with her Siberian cat Boris, playing basketball, working out and going to different bars around the village.

JASON SANTIAGO

SENIOR STYLIST/COLORIST

When you think of smooth, voluminous hair, think of Jason! Jason started working in the hair industry in 2002 and attended Graham Webb Academy of Hair in Washington DC. He went to work immediately at Roche Salon after school, where he mastered Yuko Japanese hair straightening and passed his craft down to the assistants as a teacher. After becoming a lead stylist and expert in hair straightening at Inari Salon in DC and mastering the art of smoothing keratin treatments, he decided to follow his dream of becoming a fabulous hair stylist, leading him to New York City! Since then, he has continued honing his craft, continued hair smoothing treatments during the pandemic, and now calls Vidov West home.

MISHA YUCH

SENIOR BARBER

Misha is a barber originally from Ukraine who has been working professionally since 2016. His journey in the craft began much earlier, growing up in his father’s barbershop where, at just six years old, he swept floors and gave his very first haircut. That early start sparked a lifelong passion for barbering that has only deepened over the years. After recently moving to the USA, Misha brings nearly a decade of professional experience and a deep-rooted family tradition to every service. His approach blends precision with a genuine dedication to making each client look and feel their best.

GINA PIZOLORUSSO

MASTER STYLIST/COLORIST

Gina’s has been with Vidov Salon for thirteen years . She started out as an assistant and is now a Master stylist! Gina’s passion for hair started at a young age and has been taught under the Vidov Method from the very beginning. She enjoys meeting new people and making each of her clients feel beautiful. She also loves teaching the assistants and helping them perfect their craft. Gina specializes in hair smoothing treatments and Great Lengths hair extensions, achieving her certificate in 2014.

Her hyper-focus on color and cut has afforded her the title of Senior Great Lengths extension specialist. Gina has a flair for the creative and the bold.

BRADLEY MORELAND

MASTER STYLIST/COLORIST

Originally from Missouri, Bradley moved to New York City in 2002 furthering his career in cosmetology. He is our in-house scientist and our go-to for understanding formulations. Not one to do anything until he masters it, Bradley trains our new staff with the understanding of the rules of color and extension application.

His passion to deliver top quality service to every client that sits in his chair has also led him to work with many celebrity clients for film, television & theatre. He is responsible for many celeb extensions you see every day. His hair cutting skills led him to be a brand ambassador for the prestigious shear company Shark Fin Shears, has been certified in Great Lengths hair extension since 2010, as well as a certified specialist for our color line Goldwell. Bradley is known for his vivacious personality (be nice or he may salt your coffee!) and meticulous flair.

MICHELLE SOBOL

MANAGER

Michelle has been working in the hair industry since 2014 doing everything BUT hair! As our front desk, Michelle will be your first hello and last goodbye. She has earned a degree in Journalism and Theater from Hunter College, diving at opportunities to write and act in her free time, a creative and free spirit. Her favorite thing about working in a hair salon is being in a creative space that serves for inspiration in her daily living, and the multitude of personalities she meets on a daily basis.

STEPHANIE MONAHAN

SALON DIRECTOR

Stephanie joined the Vidov family in 2013 as a Salon Manager and instantly became the heart and soul of the team! Her passion for the beauty industry stemmed from her previous experience as Salon Manager at Frederic Fekkai, along with her degree in the Hospitality field. Stephanie now oversees both Vidov locations and is our Salon Director. She curates a VIP experience for clients through effectively managing all behind the scenes operations and regularly schedules workshops for stylists to promote continuous development. As a master multi-tasker and working mom, she defines the term #girlboss!

VICKIE VIDOV

FOUNDER, MASTER STYLIST

Born into the beauty industry, Vickie is no stranger to the hair game. Her passion for making people look and feel good is what drives her everyday. Mentoring is a passion that has driven Vickie to teach and grow her own team; you will feel the love, passion, and loyalty her team emanates. Vickie's dedication to healthy hair is a part of everyone's experience; each stylist is taught the theory behind healthy hair and scalp — because healthy hair is our goal. We love hair and want you to love yours!