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PURIFYING Shampoo

$36.00

Shampoo for scalps with dry or greasy dandruff. Clarifying and detoxifying, Purifying Shampoo fights microbial attacks and dandruff, establishing a healthy environment for hair growth.

Alchemic Conditioner (Silver)

$37.00

Color-enhancing purple conditioner for platinum and cool blonde tones. Alchemic Conditioner Silver intensifies and illuminates these natural or colored blonde shades.

Alchemic Shampoo (Silver)

$34.00

Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.

This is an Invisible Serum

$26.00

Leave-in serum for soft texture and flexible control. This Is An Invisible Serum creates a casual, tousled, satiny and lived-in look with anti-frizz effects.

Winner, TODAY.com Beauty Awards, Best Hair Serums 2023 

REBALANCING Shampoo

$36.00

Balancing shampoo formula to combat excess sebum production. It fights against sebum hyper-production and keeps the scalp clean.

All In One Milk (Travel)

$22.00

Lightweight OI All In One Milk is a multi-function leave-in spray treatment that softens, detangles, controls frizz and protects the hair from heat.

Oi Liquid Luster

$53.00

A fluid weightless rinse off treatment. It instantly gives extra shine, silkiness and extreme softness to the hair, for a glass-like finish.

Pasta & Love Styling Paste

$31.00

Workable styling paste for flexible and versatile styles. Gives a textured effect and medium hold, ideal for a controlled look with a natural finish. Maintains natural shine and movement, without sticky residue.

Pasta & Love Medium Hold Fiber Cream

$27.00

Easy to use styling cream for all short and medium hair types. Provides a medium hold, excellent pliability, and a natural satin like shine. The hair is left with a touchable and flexible movement and the hairstyle can be reworked without creating visible residues. The product is formulated to create a fibrous texturizing effect with resins, to give elasticity to the hair.

Winner, Robb Report Grooming Awards, Best Hair Product 2023 

EDDY S

MASTER STYLIST/COLORIST
Eddy’s journey in the salon and fashion industry is truly remarkable. Starting his career at the age of 15 demonstrates his early passion and dedication to the craft. His decision to undergo training and development through prestigious academies such as Vidal Sassoon and Toni & Guy shows his commitment to honing his skills and learning from the best in the industry. Moving to London to pursue a career in fashion was a pivotal decision for Eddy, as it opened doors to opportunities with renowned brands and publications. Joining the Julian Watson Agency in Milan in 2017 marked the beginning of his own fashion career, where he had the privilege to work with prestigious brands like Gucci, Prada, Versace, Dolce & Gabbana, Jil Sander, Valentino, and many more. His collaborations with acclaimed photographers such as Luigi and Iango, Jordan Hamingway, and Juergen Teller, as well as his features in prominent magazines like Vogue, Vanity Fair, Harper’s Bazaar, Dazed, Interview, and Numero, speak volumes about his talent and creative vision. Eddy's decision to relocate to New York City in 2021 further illustrates his ambition and desire to explore new horizons in the fashion capital of the world. It's evident that Eddy’s journey is characterized by passion, talent, and a relentless pursuit of excellence in the realm of hair styling, coloring and cutting.

ARIELLE PEREZ

MASTER STYLIST
Training under Vickie’s wing straight out of school, Arielle worked her way from lead assistant to a well trained color artiste, specializing in balayage and lived in color. Her belief that “the tiniest detail can make all the difference” allows her to give each client the service they envisioned and more. The salon is her home away from home where she can paint and create surrounded by a staff whom she considers family.

GISELE ALAGO

APPRENTICE
Gisele has always loved playing with makeup and hair since she was a little girl and experimented with hair color and cutting on herself and others! She graduated from Arrojo Cosmetology and shortly after joined the Vidov team. Born and raised in New York City, she enjoys exploring the boroughs in her off time and learning from all of the stylists, honing in on her skills and training to become a Jane of all trades in the future (you can be great in all the things)!

GISELE ALAGO

APPRENTICE
Gisele has always loved playing with makeup and hair since she was a little girl and experimented with hair color and cutting on herself and others! She graduated from Arrojo Cosmetology and shortly after joined the Vidov team. Born and raised in New York City, she enjoys exploring the boroughs in her off time and learning from all of the stylists, honing in on her skills and training to become a Jane of all trades in the future (you can be great in all the things)!

LEXI

MASTER COLORIST/STYLIST
Born and raised in New York, Lexi’s passion for the industry began while assisting on the set of photo shoots in NYC. Upon graduating from Paul Mitchell the school, she went on to work for both Paul Mitchell and Aveda Salon before eventually opening her own salon in Florida & becoming an Educator for Davines. With 12 years of experience behind the chair, Lexi is a Masters of Balayage Certified stylist who specializes in Balayage hair color.

LEXI

MASTER COLORIST/STYLIST
Born and raised in New York, Lexi’s passion for the industry began while assisting on the set of photo shoots in NYC. Upon graduating from Paul Mitchell the school, she went on to work for both Paul Mitchell and Aveda Salon before eventually opening her own salon in Florida & becoming an Educator for Davines. With 12 years of experience behind the chair, Lexi is a Masters of Balayage Certified stylist who specializes in Balayage hair color.

JORDAN INMAN

MASTER COLORIST/STYLIST
Jordan Inman has been a hairdresser since 2011 spending the first four years of his career teaching the basics at Eric Fisher Academy in Wichita Kansas where he focused on haircuts and upstyling. In 2015 he moved to Nyc and spent the next three years as an apprentice in Soho learning all about blowouts, balayage, how to work all of the various curls to mention a few. Jordan was promoted to stylist in 2018. During his career he has worked with celebrities, on set, fashion week, and has been flown to destination events. Jordan is specialized in all hair textures and in finding the right cut and color to match a client's lifestyles.

JORDAN INMAN

MASTER COLORIST/STYLIST
Jordan Inman has been a hairdresser since 2011 spending the first four years of his career teaching the basics at Eric Fisher Academy in Wichita Kansas where he focused on haircuts and upstyling. In 2015 he moved to Nyc and spent the next three years as an apprentice in Soho learning all about blowouts, balayage, how to work all of the various curls to mention a few. Jordan was promoted to stylist in 2018. During his career he has worked with celebrities, on set, fashion week, and has been flown to destination events. Jordan is specialized in all hair textures and in finding the right cut and color to match a client's lifestyles.