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DEDE Conditioner

$38.00

This conditioner’s moisturizing formulation is designed to untangle hair making it soft, without weighing it down. Ideal for medium fine and fine hair.

DEDE Shampoo

$34.00

Shampoo characterised by a soft lather, formulated to gently cleanse the hair making it light and shiny. Ideal for medium fine & fine hair for daily use.

LOVE Curl Cleansing Cream

$53.00

All in one shampoo and conditioner ideal for wavy to very curly hair. It looks like a light cleansing cream that gently removes impurities and makes the hair extremely soft.

LOVE Curl Primer

$30.00

Moisturizing milk that gives definition to the hair, detangling it and making styling easy. With an anti-humidity effect ideal for wavy or curly hair.

LOVE Curl Cream

$28.00

Leave-on serum for better definition on all types of curls and waves. Keeps the hair soft and shiny without leaving residue.

LOVE Curl Controller

$28.00

Cream for controlling volume with an anti-frizz effect for wavy and very curly hair. It defines the curl texture leaving the curl soft, light and elastic even in case of high humidity.

LOVE Curl Revitalizer

$36.00

Elasticising and revitalizing spray for wavy or curly hair. It boosts the vitality and elasticity of curls between shampoos and controls frizz.

LOVE Curl Shampoo

$34.00

Creamy shampoo to give elasticity to curly & wavy hair. The moisturizing formula cleanses the hair, makes it soft and light enhancing its volume and shine.

HEART OF GLASS Silkening Shampoo

$38.00

Gentle shampoo to cleanse and clarifies blondes tones, providing nourishment to natural and cosmetically treated hair.

LOVE Smoothing Perfector

$31.00

Leave-on cream to smooth frizzy & unruly hair. The formula moisturizes without weighing the hair down. The hair is soft, easy to comb and shiny.

LOVE Hair Smoother

$31.00

Leave-on cream to smooth frizzy & unruly hair. The formula moisturizes the hair making it easy to comb and shiny.

LOVE Smoothing Shampoo

$34.00

Shampoo for frizzy or unruly hair for a smooth look. Formula characterized by a soft and creamy foam designed to gently cleanse frizzy hair, making it smooth.

OI Hair Butter

$49.00

Antioxidant nourishing butter with a sensory scent. It has an anti-frizz disciplinary action giving extraordinary softness and brightness to the hair with an immediate cosmetic effect.

OI Hand Balm

$23.00

Nourishing hand cream with antioxidants, suitable for all skin types. The balm provides long lasting protection from damage caused by the sun, wind and cold.

All In One Milk

$40.00

Lightweight OI All In One Milk is a multi-function leave-in spray treatment that softens, detangles, controls frizz and protects the hair from heat.

Oi Oil (Travel)

$26.00

Multi-function oil, adds shine and softness to hair while also detangling and fighting frizz, working especially well on coarse or dry hair. The hair structure is left protected, without weighing it down.

Oi Oil

$51.00

Multi-function oil, adds shine and softness to hair while also detangling and fighting frizz, working especially well on coarse or dry hair. The hair structure is left protected, without weighing it down.

Oi Conditioner

$47.00

Rich and buttery conditioner ideal for all hair types. Formulated with nourishing Roucou Oil, OI Conditioner provides instant softness, shine and body leaving your hair with a sensory scent.
 
Winner, INSTYLE Best Beauty Buys: Hair 2021 

OI Shampoo

$38.00

Milky-smooth Shampoo ideal for all hair types. Infused with nourishing Roucou oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Antioxidant action and longlasting perfume.

EDDY S

MASTER STYLIST/COLORIST
Eddy’s journey in the salon and fashion industry is truly remarkable. Starting his career at the age of 15 demonstrates his early passion and dedication to the craft. His decision to undergo training and development through prestigious academies such as Vidal Sassoon and Toni & Guy shows his commitment to honing his skills and learning from the best in the industry. Moving to London to pursue a career in fashion was a pivotal decision for Eddy, as it opened doors to opportunities with renowned brands and publications. Joining the Julian Watson Agency in Milan in 2017 marked the beginning of his own fashion career, where he had the privilege to work with prestigious brands like Gucci, Prada, Versace, Dolce & Gabbana, Jil Sander, Valentino, and many more. His collaborations with acclaimed photographers such as Luigi and Iango, Jordan Hamingway, and Juergen Teller, as well as his features in prominent magazines like Vogue, Vanity Fair, Harper’s Bazaar, Dazed, Interview, and Numero, speak volumes about his talent and creative vision. Eddy's decision to relocate to New York City in 2021 further illustrates his ambition and desire to explore new horizons in the fashion capital of the world. It's evident that Eddy’s journey is characterized by passion, talent, and a relentless pursuit of excellence in the realm of hair styling, coloring and cutting.

ARIELLE PEREZ

MASTER STYLIST
Training under Vickie’s wing straight out of school, Arielle worked her way from lead assistant to a well trained color artiste, specializing in balayage and lived in color. Her belief that “the tiniest detail can make all the difference” allows her to give each client the service they envisioned and more. The salon is her home away from home where she can paint and create surrounded by a staff whom she considers family.

GISELE ALAGO

APPRENTICE
Gisele has always loved playing with makeup and hair since she was a little girl and experimented with hair color and cutting on herself and others! She graduated from Arrojo Cosmetology and shortly after joined the Vidov team. Born and raised in New York City, she enjoys exploring the boroughs in her off time and learning from all of the stylists, honing in on her skills and training to become a Jane of all trades in the future (you can be great in all the things)!

GISELE ALAGO

APPRENTICE
Gisele has always loved playing with makeup and hair since she was a little girl and experimented with hair color and cutting on herself and others! She graduated from Arrojo Cosmetology and shortly after joined the Vidov team. Born and raised in New York City, she enjoys exploring the boroughs in her off time and learning from all of the stylists, honing in on her skills and training to become a Jane of all trades in the future (you can be great in all the things)!

LEXI

MASTER COLORIST/STYLIST
Born and raised in New York, Lexi’s passion for the industry began while assisting on the set of photo shoots in NYC. Upon graduating from Paul Mitchell the school, she went on to work for both Paul Mitchell and Aveda Salon before eventually opening her own salon in Florida & becoming an Educator for Davines. With 12 years of experience behind the chair, Lexi is a Masters of Balayage Certified stylist who specializes in Balayage hair color.

LEXI

MASTER COLORIST/STYLIST
Born and raised in New York, Lexi’s passion for the industry began while assisting on the set of photo shoots in NYC. Upon graduating from Paul Mitchell the school, she went on to work for both Paul Mitchell and Aveda Salon before eventually opening her own salon in Florida & becoming an Educator for Davines. With 12 years of experience behind the chair, Lexi is a Masters of Balayage Certified stylist who specializes in Balayage hair color.

JORDAN INMAN

MASTER COLORIST/STYLIST
Jordan Inman has been a hairdresser since 2011 spending the first four years of his career teaching the basics at Eric Fisher Academy in Wichita Kansas where he focused on haircuts and upstyling. In 2015 he moved to Nyc and spent the next three years as an apprentice in Soho learning all about blowouts, balayage, how to work all of the various curls to mention a few. Jordan was promoted to stylist in 2018. During his career he has worked with celebrities, on set, fashion week, and has been flown to destination events. Jordan is specialized in all hair textures and in finding the right cut and color to match a client's lifestyles.

JORDAN INMAN

MASTER COLORIST/STYLIST
Jordan Inman has been a hairdresser since 2011 spending the first four years of his career teaching the basics at Eric Fisher Academy in Wichita Kansas where he focused on haircuts and upstyling. In 2015 he moved to Nyc and spent the next three years as an apprentice in Soho learning all about blowouts, balayage, how to work all of the various curls to mention a few. Jordan was promoted to stylist in 2018. During his career he has worked with celebrities, on set, fashion week, and has been flown to destination events. Jordan is specialized in all hair textures and in finding the right cut and color to match a client's lifestyles.